Anyone who sells on Etsy at any capacity knows that the small business-friendly site has moved to make a bigger statement for larger sellers. They seem to be moving towards mass production sellers and away from smaller sellers. They want to force advertisement upon all sellers making over $10,000.00 on its site and make them pay 12% of any sales that originate from those said ads to Etsy. This would be great if a small business got to decide whether to opt into this option if it fits them. With Etsy forcing this on all small businesses what are some other avenues small business can look to as alternatives. Well, here are 5 alternatives to Etsy:
1. Shopify- If you are a business in the category above Shopify could be a suitable place for you. You get to create your own storefront along with control of everything, it's building your own website that you have control of how you get customers to your storefront and where you take them from there. Their pricing plans on par with what you would be looking for if you had an established brand and can already drive traffic to your site. If you are not to the extent of being able to drive customers to your product or brand yet Etsy or another platform may be what you are looking for until you get more traffic.
2. Aftcra- The commitment to handmade American products is what Aftcra is all about. So, if you are a small business that handcrafts your products in the United States Aftcra could be the right fit for you. At 7% of the final sale going to Aftcra for a smaller business that may even be a deal-breaker. But if you are sitting at the cusp of being forced into that group of sellers making over $10,000.00 on Esty and really do not want to go out on your own and drive your own customers this may be the sight for you.
3. Storenvy- Some would say it is a hipper Etsy where you are going to find higher quality items that are a bit higher in price. As a business owner, you are going to get a 15% commission charge for each sale. They have a free storefront and two paid storefronts. The plus plan starts at $14.99/month and the Pro Plan at $29.99/month. That may sound all bad, but you will not have to compete as much with the spam of high production low-quality manufacturers that have taken over a lot of Etsy.
4. Zibbet- A sell it everywhere alternative. Zibbet helps you manage your products over multiple sales sites including Etsy, Facebook, Instagram, Zibbet Marketplace, A.C. Moore Marketplace, and even your standalone personal storefront site. To sell with Zibbet would require a $5.00/month fee if you were to pay for a full year. Keep in mind you are still going to be charged sales fees by the other sites you just have more central control over them all. If you are a small business looking to sell on many platforms this could be a great option for you.
5. Your Own Website- There are many website builders out there that you could go it alone and build your own storefront. This would take some knowledge of website builders and you can get as difficult or as easy as you want to make it. You could even go a step further and have someone else design it and maintain it. There are so many options it's hard to find a place to start. Wix, Squarespace, HostGator, and Weebly are just a few of the many you could start with.
No matter what way you choose, find a path that you feel is right for you and go for it. If you get into it and it starts feeling like it's not the right fit for the business, you are wanting to run change it up, and find something that does feel right. But always move forward, always keep doing, and striving for excellence.